What do publishers want from developers? A panel of business development experts, both from the publishing side and the development side, appeared at GDC Canada on Thursday to nail down some of the things both parties should be considering.

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“You kind of have to know what the publisher likes,” added Charla. “Some really want passion, they want to know about the story, they want to know about the gameplay, and some publishers just want to know the title, the budget, and when it’s going to ship. So you have to know your audience.”